I just learned a new phrase, "twitpitch". No it's not a cuss word. It is a new marketing term meaning to summarize your business into about 140 characters (20 words). Why? This is the maximum length for a message on Twitter. Check out the article.
No longer are sales gurus and entrepreneurs allowed to use the 2-minute "elevator speech". With the speed of technology you are lucky to get a 2-minute conversation. Now you need to hook investors with one sentence. Go figure!
Don't know what Twitter is? Why should you care? Check out this article in BusinessWeek.
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